Insights - Attribution - Channel Detail

Raviv Turner Updated by Raviv Turner

Before You Use the Channel Detail Dashboard

The Channel Detail Dashboard is best navigated to from the Attribution Summary and Attribution Overview Dashboards. This will allow you to select which Aggregation Type, time period, and other factors you want to view the data by. Please check out the Attribution Summary Dashboard and Attribution Overview Dashboard articles if you haven't already.

The Channel Detail Dashboard

To better understand Attribution at the Channel level (i.e Direct, Display, email) use the Channel Detail Dashboard:

CaliberMind Channel Detail Dashboard

  • You can use the Channel Filter in the Filter menu to select which channels you want to report on:
Using CaliberMind Channel Filter to pick channels you wan to report on

  • The Categories above the chart allow you to pivot the chart and table data by different dimensions:
CaliberMind Categories let you pivot chart and table data

For more information on Terminology and Key Concepts in Attribution Dashboards, go here.

For more information on using Filters and Aggregation Types, go here.

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Insights - Attribution - Campaign Type Detail

Insights - Attribution - Program Detail