Definition of Terms for "How Does Engagement Influence Pipeline?"

How does engagement influence pipeline? is located in the Demand Generation Section of CaliberMind's Analytic reports.

Filtered by: The filtered by section is the engine that populates the records on the dashboard.

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Scoring Model: This filter allows you to select any of the Scoring Models for ABM Engagement. In the above example, we have the Inbound90 model selected. The Inbound90 Model calculate all engagements in the last 90 days.

Attribution Model: - This filter allows you to select any Attribution Model. In the above example, we have the All365 model selected. The All365 Model includes any campaign or inbound touch occurring 365 days prior to any opportunity created. For example, one touch may be attributed to multiple opportunities over a short period of time. This includes won, lost, and open opportunities as well. Note: The Even365 model includes only campaigns with Won Opportunities and looks back 365 days from the Opportunity close date.

List: This filter allows you to examine certain segments. You can learn more on list building here.

Top Campaigns : Influence and Attribution table

Campaign Name: Name of the Campaign

Campaign Type: Chosen Type of Campaign

Score: Engagement Score from ABM but can now answer question like "how hot is this campaign?"

Revenue Sourced: This amount is the sum of all touches attributed before the opportunity creation.

Revenue Influenced: This amount is the sum of all touches attributed that happened after the opportunity creation.

Average Influence: The % of responses from this campaign receiving attribution (typically responses linked to an Opportunity).

Companies Influenced: Number of companies that responded to that particular campaign.

Touches: Number of campaign responses (or other activity attributed in the model selected).

Source System: The data source of the response or touch.


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