Attribution Models: Even
A standard model used for baselining attribution for newly acquired customers (acquisition model).
Every implementation of CaliberMind comes with a standard model used to track new customer acquisition. The standard model is called Even365 (meaning it has a 365 day timebound) from the customer date.
(all models can be customized in system views -- the below explains the default setup)
Even365 - Any "Inbound" activity logged 365 days before the first opportunity was closed.
Close date of the first Closed/Won opportunity at an Account. This models
Weighting and Calculations
Each touch point within the time time-bound gets considered (ex - campaign members, clicks, pg visits, etc). We use the
event_class field on the
cm_eventtable to determine if a touch point is considered "Inbound".
Attribution Models can be used as filters in In Attribution Reports.