Facebook has recently become a great channel for B2B Lead Generation, Promoted Ads and Retargeting. CaliberMind can help optimize the investment in Facebook advertising and analyze the true ROI of your marketing campaigns! When done, you confidently answer:

  • Which ad campaigns and groups perform best?
  • For each dollar spent on advertising, how many dollars do I get back in marketing attribution?
  • Which ads have the highest conversion rates and lowest cost-per-lead?

These metrics are typically elusive to marketers because the Ad Platform doesn't connect to the CRM and Web Activity log. CaliberMind Allows this!

Ready to connect?? Here are the steps:

  1. Create new connection --> choose the Facebook Connector
  1. Give your connector a name

  1. You will be prompted to sign into your Facebook account:
  2. Make sure AnalyticsJS PAGE and IDENTIFY calls are enabled on your marketing website. (This may require help from your web team)
  3. Make sure all Facebook URLs have the proper tracking parameters:
    1. Campaign ID (typically hsa_cam)**
    2. Ad ID (typically hsa_ad)**
    3. UTM_source ((typically utm_source)

Example URL


**if you wish to use another naming convention for your URL parameters, we recommend you speak to your customer success manager to adjust your system views.

Once, this is configured, you'll see updated reports on ROAS refreshed daily!

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