The Ad Performance Summary Tab shows high level metrics on your ad spend performance. In addition, you can see information related to impressions, clicks and leads, as well as filter by individual platform. Your existing platforms likely have some view into this data, but now you can see it all in a single unified dashboard.
Important Note: All filters apply to all widgets as a rule unless otherwise noted.
The KPI Metrics for the Summary Tab show you top level metrics for your current ad spend. It shows you high level performance indicators related to impressions, clicks and leads.
- Ad Spend: the sum of dollars spent during the selected period
- Total Impressions: the count of impressions from the selected date period
- CPM: the average cost per 1,000 impressions
- Total Clicks: the count of clicks from the selected date period
- CPC: the average cost per click
- Total Leads: the count of leads from the selected dateperiod
- CPL: the average cost per lead
Advertising Funnel
The Advertising Funnel shows you the progression from impressions to clicks to leads. The size of each section is locked and will not change based on these counts.
- The title of the chart: “Advertising Funnel”
- Impressions: the count of impressions generated during the time period selected
- Clicks: the count of clicks generated during the time period selected
- Leads: the count of leads generated during the time period selected
Percent of Spend by Platform
The Percent of Spend by Platform chart shows you the percentage breakdown of where your dollars were spent during the time period selected.
- The title of the chart “% of Spend by Platform”
- This shows you the platforms where we’re currently receiving your spend information
Total Impressions and CPM Over Time
The Total Impressions and CPM Over Time chart shows you how many impressions were generated over time alongside the average cost per 1,000 impressions over time.
Note: There are two y-axis on this chart.
- The title of the chart “Total Impressions and CPM Over Time”
- The legend shows you Total Impressions and Cost per 1,000 Impressions
Total Cost and CPL Over Time
The Total Cost and CPL Over Time chart shows you how many dollars were spent over time alongside the average Cost per Lead over time.
Note: There are two y-axis on this chart.
- The title of the chart “Total Impressions and CPM Over Time”
- The legend shows you Total Cost and Cost per Lead Over Time
Platform Performance
This table shows you all of the previously mentioned metrics aggregated by platform for the selected time period.
- Platform Performance: the widget title
- Platform: shows the platforms we have received data for
- Spend: shows the aggregated spend by platform over the selected date period
- Impressions: the count of impressions for this platform from the selected date period
- CPM: the average cost per 1,000 impressions for this platform from the selected date period
- Clicks: the count of clicks for this platform from the selected date period
- CPC: the average cost per click for this platform in the selected date period
- Leads: the count of leads for this platform from the selected date period
- CPL: the average cost per lead for this platform in the selected date period
Campaign Performance
This table shows you all of the previously mentioned metrics aggregated by campaign for the selected time period.
- Campaign Performance: the widget title
- Campaign Name: shows the campaigns we have received data for
- Platform: shows the platforms associated with the campaign (Note: the same campaign can show up under different platforms)
- Spend: shows the aggregated spend by campaign over the selected date period
- Impressions: the count of impressions for this campaign from the selected date period
- CPM: the average cost per 1,000 Impressions for this campaign from the selected date period
- Clicks: the count of clicks for this campaign from the selected date period
- CPC: the average cost per click for this campaign in the selected date period
- Leads: the count of leads for this campaign from the selected date period
- CPL: the average cost per lead for this campaign in the selected date period
Filters
| Order | Filter Label | Tabs Available | Required | Default Value | Selection |
| 1 | Date Period | Both | Y | Last 365 | Single |
| 2 | Date Aggregation | Both | Y | Monthly | Single |
| 3 | Attribution Model | Attribution Only | Y | Company’s Default Attribution Model | Single |
| 4 | Platform | Both | Y | All | Single |
| Campaign 1 | Campaign List | Both | N | N/A | Multi-Select |
| Campaign 2 | Campaign Name | Both | N | N/A | Multi-Select |
| Campaign 3 | Campaign Type | Both | N | N/A | Multi-Select |
| Campaign 4 | Program | Both | N | N/A | Multi-Select |
| Company 1 | Company List | Attribution Only | N | N/A | Multi-Select |
| Company 2 | Company Owner | Attribution Only | N | N/A | Multi-Select |
| Company 3 | Company Tier | Attribution Only | N | N/A | Multi-Select |
| Company 4 | Company Type | Attribution Only | N | N/A | Multi-Select |
| Company 5 | Industry | Attribution Only | N | N/A | Multi-Select |
| Company 6 | Region | Attribution Only | N | N/A | Multi-Select |
| Company 7 | Segment | Attribution Only | N | N/A | Multi-Select |
| Opportunity 1 | Opportunity List | Attribution Only | N | N/A | Multi-Select |
| Opportunity 2 | Opportunity Status | Attribution Only | N | N/A | Multi-Select |
| Opportunity 3 | Opportunity Type | Attribution Only | N | N/A | Multi-Select |
| Opportunity 4 | Pre-Opportunity/ Post-Opportunity | Attribution Only | N | N/A | Multi-Select |