CaliberMind Attribution reports can be critical to making data-informed decisions on tactics and marketing mix. The underlying attribution models are completely flexible and you're able to apply multiple models as options for your needs!
Attribution Overview
A summary of all named campaigns, by campaign type. Clicking on a campaign opens the Campaign Detail report from Salesforce (see below).
Source: cm_person_company, [custom_account_list], cm_attribution, sf_campaign, cm_event
- Filters: CampaignType, AttributionModel, DateRange
Campaign ROI
This report offers an overview of campaign ROI for selected campaigns. List of campaigns with cost and revenue influence offers a powerful view for marketing decision makers. (Note: the ROI estimate looks at actual bookings/cost.)
- Source: cm_person_company, [custom_account_list], cm_attribution, sf_campaign, cm_event
- Filters: Campaigns, AttributionModel, DatePeriod, DateRange
Campaign Detail
A detailed look at campaign respondents and revenue performance. Can be queried by URL of all named campaigns to pull up attribution data about a specific campaign.
- Source: cm_person_company, [custom_account_list], cm_attribution, sf_campaign, cm_event
- Filters: Campaign, AttributionModel, DateRange
- URL format example: https://my.calibermind.com/analytics/attribution?item=campaign-detail&campaign=701XXXXXXXXX
Journey Attribution
This report presents a picture of which buyer journey is creating the most value. The report is broken up into two stages: lead to opportunity and opportunity to close.
- Source: cm_attribution, cm_companystats, [custom_account_list], sf_campaign, cm_event
- Filters: AttributionModel, List, AttributionType, Region, OpportunityType, CampaignType, DateRange
