Demand Generation Reports Summary
Sales teams identify marketing opportunities as potential customers who are in need of a product or service by reviewing qualified sales leads. Creating marketing opportunities leads to more successful sales and promotes the development of a marketing strategy. Marketing leads are more qualified than other sales leads in that the customer has a problem that your product or service can solve. In addition, the customer has already verified they have the funds to make a purchase.
Inbound marketing and other tactics resulting in opportunities and revenue can be tracked in these marketing-to-sales reports.
Engagement vs Pipeline
What do our engagement trends look like compared with the revenue influenced along a certain time period?
Opportunity Conversion
Question this report answers: "What is my opportunity close rate?"
Opportunity Detail
Question this report answers: "Which touches and channels influence opportunities?"
Opportunity Volume
Question this report answers: "How many new opportunities are we generating?"
