Each attribution model answers a different business question. We'll highlight the most common uses for each model so you're better equipped to choose the right attribution model for your organization's
This dashboard view in the Analytics module shows you aggregated Attribution data, allowing you to use several "Group By" options to give you different data sets as options for different
The "first-touch" attribution model gives 100% of weight to the first marketing activity or touch point that leads to conversion. It's a single-attribution model where credit is given to the
