Insights Attribution Dashboards
Insights - Attribution - Start Here!
There are a LOT of insights packed into each dashboard, and it's easy to get overwhelmed when you're first starting out. Start here to get the most out of your dashboards.
Insights - Attribution Terminology and Key Concepts
Learn more about the common fields across dashboards and what they represent.
Insights - Attribution Summary
The Attribution Summary Dashboard is meant to be your starting point for Attribution Analysis.
Insights - Attribution Overview
The Attribution Overview Dashboard gives a quick glance into how certain campaign categories are performing but is really meant to be step two in a multi-step investigation to answer pressing questions from your leadership team.
Attribution - Campaign Detail
The Campaign Detail Dashboard is best navigated to from the Attribution Summary and Attribution Overview Dashboards. Once you get to the Campaign Detail dashboard, there are a number of ways you can view your data to get better insights on what is and isn't working.
Insights - Attribution - Campaign Type Detail
If you want to better understand Attribution at the Campaign Type level, this dashboard is for you.
Insights - Attribution - Channel Detail
If you want to understand which Channel is driving people to a particular campaign activity, this dashboard is for you!
Insights - Attribution - Program Detail
If you want to understand your attribution data by Program, this is the dashboard for you!