KPI Metrics:

  1. LinkedIn Paid Spend – Shows you your LinkedIn Ads Paid spend during the period selected.
  2. Impressions – shows you the number of paid impressions served during the time period selected.
  3. CPM – shows the cost per 1000 impressions served during the period selected
  4. Clicks – shows you the number of clicks on paid ads served during the time period selected.
  5. CPC – shows the cost per click during the period selected
  6. LinkedIn Leads – shows the total number of LinkedIn Leads generated in the period selected.
  7. Cost per LinkedIn Lead – shows the cost per LinkedIn Lead generated in the period selected.
  • This chart shows you conversion to opportunity difference between accounts that are Engaged vs. Not Engaged on LinkedIn
  • This chart shows you relevant metrics as they relate to trends in paid Ad Creatives. This includes the Click Through Rate for the last 7 Days, Click Through Rate All Time, Click Through Rate % Change, Click Through Rate Trend.

Campaign Reach & Pipeline Influence

  • This chart shows you relevant metrics as they relate to trends in paid Campaigns. This includes Accounts Reached, Accounts in CRM Reached, % of Accounts in CRM, Accounts with Pipeline and Pipeline Influenced. Pipeline influenced are opps created on or after account was reached.

Filters Available:

Filter NameDefaultRequired
Date PeriodLast 365Y
Date AggregationMonthlyY
Campaign FiltersN/AN
Company FiltersN/AN
Opportunity FiltersN/AN