Account-Based Marketing Reports
ABM Reports in CaliberMind allow you to focus on a key list of target accounts (by region, sector, customer lists, or sales territory for example). See engagement and account disposition on a macro, or account level.
Activity Overview
A detailed report of all activity, attribution, and persona data collected on a key account or customer.
- Source: cm_person_company, cm_event, cm_attribution
- Filters: Company, Person, Aggregation, company_id, DateRange
- Example of a custom URL looking up an account: https://my.calibermind.com/analytics/abm?item=activity-overview&company=paypal.com&aggregation=monthly
Account Engagement
Analyzes any Account List in CaliberMind and benchmarks engagement and account scores vs other accounts on the list.
Source: cm_person_company, [custom_account_list], cm_engagement
- Filters: List(Account), DateRange
Engagement Trends
Analyzes a selected Account List in CaliberMind and presents a timeline trend of the levels of engagement for those accounts.
Source: cm_person_company, [custom_account_list], cm_engagement
- Filters: ScoringModel, List(Account), TimePeriods, DateRange
Buyer Impact
Shows how much revenue different personas in deals influence revenue.
- Source: cm_person_company
- Filters: Job_Level, Department, DateRange
Profile Coverage
Analyzes any Account List for persona coverage (customizable level and departments based on title).
- Source: cm_person_company, [custom_account_list], cm_event
- Filters: List(Account),DateRange