Configuring Your UTM Mapping
Having UTM parameters properly setup with your campaigns and ads are one of the ways to track where your audiences are coming from and what campaigns are working best in CaliberMind.
What if you have a fixed structure or specific parameters for UTMs that don't match the global standard values (i.e. utm_source; utm_campaign_id; utm_ad_id)?
Luckily, we got you! One of our customizable features in the platform is that you can configure your UTM mapping to designate into Ad Source, Campaign ID, and the Ad ID so CaliberMind can still read and track your audience's activities from URL strings with parameters outside of the standard values.
How do I configure my UTM mapping?
You can designate “Ad Source,” “Campaign ID,” and “Ad ID” using our substitution configuration in the Website section under Settings of CaliberMind. You can set the correct logic on how the properties in the columns will be substituted so we can map the UTMs and allow you to see data from your various platform sources.
- From the Home Page click on the Settings cog icon in the left navigation.
- Use the dropdown under “Website” to select the “UTM Map” option.
- You will be presented with the substitution pages for Ad Source, Campaign ID and Ad ID.
- Make your selection to begin configuration for that column of either Ad Source, Campaign ID, or Ad ID.
- Create a statement around the UTM variable for the column selected in the available options in the column drop downs for the correct substitutions in logic.
