Integrating Demandbase and CaliberMind
Demandbase is a popular Account Based Marketing and “Go to Market” solution used by CaliberMind customers. We view CaliberMind and Demandbase as very complementary solutions for the savvy B2B marketer and there are a variety of use cases. CaliberMind + Demandbase can offer many synergies and inte two core use cases for CaliberMind Customers: Use […]
Company – Buyer Journey Tab
We’re thrilled to announce a major enhancement to our already powerful Company Search functionality! The feature you know and love – tracking your prospects’ and customers’ event timelines – just got even better. What’s New? We’ve elevated the Event Timeline to center stage in your Company Search report, making it more accessible and intuitive than […]
Default ABM Scoring Logic
Scoring can help in understanding and tracking engagement, but first we need to understand the default scoring logic applied in CaliberMind. Overview Pulling person, company, and related event information to score a variety of events that have occurred to help understand engagement Scoring is determined using the weights and accelerators below (e.g. when an event […]
Account-Based Marketing Reports
Account-Based Marketing Reports ABM Reports in CaliberMind allow you to focus on a key list of target accounts (by region, sector, customer lists, or sales territory for example). See engagement and account disposition on a macro, or account level. Activity Overview A detailed report of all activity, attribution, and persona data collected on a key […]
Pushing CaliberMind ABM Scoring Fields to Salesforce.com
Pushing CaliberMind ABM Scoring Fields to Salesforce.com One of the best features in a Customer Data Platform, such as CaliberMind, is the ability to READ and WRITE to core systems. For example, a Sales Manager may want to make sure her reps spend most of their time in Salesforce.com (to avoid task switching between tools). […]