AnalyticsJS Information
To check compliance with your organization’s requirements surrounding web tracking activities, here is information on our 1st party analytics javascript (web tracker). We have two key values used for the cookies. The cookies are used as fallback, if the data collected in Local Storage is unavailable: In addition, Metarouter.io is a sub-processor for the website tagging. […]
Integrating Demandbase and CaliberMind
Demandbase is a popular Account Based Marketing and “Go to Market” solution used by CaliberMind customers. We view CaliberMind and Demandbase as very complementary solutions for the savvy B2B marketer and there are a variety of use cases. CaliberMind + Demandbase can offer many synergies and inte two core use cases for CaliberMind Customers: Use […]
Using AnalyticsJS with Qualified
The interactions that your team has with users within the Qualified messenger on your website can be used to trigger the AnalyticsJS Identify event. After inserting just a few lines of code, anytime a web visitor provides their email address into the Qualified messenger, the interaction will be used to deanonymize the user, and be […]
Web Tracker and Installation Settings – Start Here!
Discover and learn everything you need to know about Web Tracker and Installation Settings within the CaliberMind application. Use Analytics.js, track web and product events. create tracking scripts, use Google Tag Manager, confirm Analystics.JS implementation is accurate.
Installing AnalyticsJS (CaliberMind snippet)
Installing AnalyticsJS Installing AnalyticsJS on your site is the first step towards tracking page views and other actions on your website. This is the first step towards doing advanced attribution such as Return-on-ad-spend (ROAS) or Chain-based machine learning models. Note: Metarouter AJS and Segment both use the Analytics.JS script. If you already have Segment installed […]
Self-Hosting CaliberMind AnalyticsJS
Self-Hosting on Analytics JavaScript. Why Self-Host? Self-Hosting Circumvents ad-blockers and ensures maximum tracking footprint.. How to retrieve your API Write Key. Go to app.metarouter.io. Go to ‘…
Types of Analytics.js Calls
Analytics.js utilizes 6 different types of API calls to track users. Each call represents a distinct type of semantic information about a user and shares the same common fields. Identify. Track. Page…
Analytics.JS Overview
Overview of the Analytics.js website & SaaS product event tracker solution. The Analytics.js module allows you to capture every user event from web, mobile, and server side sources. Implementing in your current infrastructure allows you to better understand how exactly users are interacting with your web and mobile apps so that you can tailor marketing and product […]
Using Analytics.js to Track Web and Product Events
Analytics.js is a powerful library that can log and categorize web-based events for reporting (example, page visits, product logins, and form-fills on your marketing site. Analytics.js utilizes 6 different types of API calls to track users. Each call represents a distinct type of semantic information about a user and shares the same common fields. Identify […]
How Cookie Settings Affect the Analytics.JS Tracking Script
Marketing Operations and Analytics teams may find during QA that their Analytics.js tracker is not reporting the data they expected or the data being output in CaliberMind is not matching other data sources.
Using AnalyticsJS with Drift
Tracking your Drift interactions inside of the CaliberMind Platform is possible using our AnalyticsJS. After inserting just a few lines of code, anytime a web visitor provides their email address in a Drift conversation, the interaction will be recorded as an event that is viewable in your organization's my.CaliberMind reports. Getting Started A pre-requisite is […]
How to check your AnalyticsJS implementation
Once you have AnalyticsJS installed on your website, you'll want to make sure that the script is firing as expected. The first thing you'll want to do is open developer tools in your browser. If you don't know how to do this, check out this article from AirTable. Checking the Page call (Option 1) To […]