Back home

Tag: AnalyticsJS

Installing AnalyticsJS (CaliberMind snippet)

Installing AnalyticsJS Installing AnalyticsJS on your site is the first step towards tracking page views and other actions on your website. This is the first step towards doing advanced attribution such as Return-on-ad-spend (ROAS) or Chain-based machine learning models. Note: Metarouter AJS and Segment both use the Analytics.JS script. If you already have Segment installed […]

Event Classification Reference Guide

This article outlines the standardized event classification system used across all data sources. Events are categorized by Event System (data source), Event Class (high-level categorization), and Event Type (specific activity type). Event Systems Overview Event System Description Primary Data Source AnalyticsJS Website tracking and visitor behavior Customer website interactions Salesforce CRM activities and object changes […]

Event Classifications: AnalyticsJS

AnalyticsJS is a website tracking system that monitors visitor behavior on your website. It creates events when people visit pages, fill out forms, or are identified as returning visitors. Event Classes Event Types Technical Details Event Type Logic:

AnalyticsJS Information

To check compliance with your organization’s requirements surrounding web tracking activities, here is information on our 1st party analytics javascript (web tracker). We have two key values used for the cookies. The cookies are used as fallback, if the data collected in Local Storage is unavailable: In addition, Metarouter.io is a sub-processor for the website tagging. […]

Integrating Demandbase and CaliberMind

Demandbase is a popular Account Based Marketing and “Go to Market” solution used by CaliberMind customers. We view CaliberMind and Demandbase as very complementary solutions for the savvy B2B marketer and there are a variety of use cases. CaliberMind + Demandbase can offer many synergies and inte two core use cases for CaliberMind Customers: Use […]

Using AnalyticsJS with Qualified

The interactions that your team has with users within the Qualified messenger on your website can be used to trigger the AnalyticsJS Identify event. After inserting just a few lines of code, anytime a web visitor provides their email address into the Qualified messenger, the interaction will be used to deanonymize the user, and be […]

Web Tracker and Installation Settings – Start Here!

Discover and learn everything you need to know about Web Tracker and Installation Settings within the CaliberMind application. Use Analytics.js, track web and product events. create tracking scripts, use Google Tag Manager, confirm Analystics.JS implementation is accurate.

Self-Hosting CaliberMind AnalyticsJS

Self-Hosting on Analytics JavaScript. Why Self-Host? Self-Hosting Circumvents ad-blockers and ensures maximum tracking footprint.. How to retrieve your API Write Key. Go to app.metarouter.io. Go to ‘…

Two ways to identify prospects that submit a form containing email address using AnalyticsJS

This article assumes you have already installed AnalyticsJS on your website. If you’ve not yet installed AnalyticsJS, read our knowledgebase article on the topic. The identify method in CaliberMind’s analyticsJS is how you associate a prospect on your website to their anonymous cookie id. To automatically identify prospects that submit a form containing email address, simply paste […]

Install AnalyticsJS on a HubSpot website

Get the code snippet from CaliberMind Follow the instructions here to setup your code snippets. Paste the primary code snippet into the head of the site Take the primary code snippet provided to you by your customer success manager and paste it into the head of the site. Not sure how to do that in […]