Campaign-Program Membership
View the CaliberMind campaign program membership listing. Campaigns are actions designed to generate results in the short, medium, or long term. As a result, they provide a reliable way to measure company efforts so that the return is profitable.
Campaign ROI Overview
The Campaign Performance Tab of the ROI Dashboard in CaliberMind helps you to understand campaign historical ROI of marketing campaigns, insights into performance over time, and a near-time lens on the impact of recent strategies or tactics. This allows you to understand the direct impact of budget on pipeline performance and prioritize spend for future […]
How to Flatten Your Campaign Structure in Salesforce
Large enterprises with established data structures and budgetary guidelines may need a different approach than this recommendation. The following recommendation is for pre-IPO B2B SaaS organizations at a stage where their data and approach to analyzing that data are still somewhat malleable. Why Flatten My Campaign Structure? Many marketers use parent campaigns to organize their […]
How to Manage Your Offsite Events Using CaliberMind
Summary Many B2B organizations attend Events as a way of increasing awareness of their brand, meeting with prospects, and generating pipeline. One of the difficulties with events is all the work that marketing and marketing operations have to go through to make sure the event has a positive impact on the companies' pipeline. A typical […]
CRM Campaign Member Status and Campaign Response Best Practices
How you organize data in your source systems has a direct impact on how it can be leveraged in reports later. We’ll talk through common business reporting needs and how statuses and responses can best support those needs.
Campaign Best Practices Across Systems
We get asked a lot about how people should think about campaigns in their CRM and marketing automation system. This article gives a complete overview complete with comparisons to how CaliberMind supports campaigns.
Virtual Campaigns in CaliberMind
It can be difficult for marketing operations to track efforts for non-standard events that don’t come from a system like Salesforce Campaigns, AdWords, or LinkedIn. Events from these sources are easily bucketed into campaigns and can be attributed to revenue from associated opportunities. In this article we will discuss how Virtual Campaigns can help with the rest of the events in your data, like sales interactions or product and web data.
Campaigns – Start Here!
CaliberMind campaigns allow you to create custom programs, and custom campaigns, change program logic, and view campaign membership.
Custom Programs for Campaigns
CaliberMind campaign custom programs allow the user to create custom programs to better organize a group of campaigns. Programs can be assigned to Custom Campaigns
Custom Campaigns
CaliberMind custom campaigns allow the user to create custom campaigns.
Program Logic for Campaigns
The Program Logic dashboard allows clients to assign Programs to Campaigns. This allows you to overwrite the logic in the current Campaign to Program relationship. In the Object Manager, this page is configured similarly to our substitution logic pages.
How Do I Know If a Campaign Is Good or Bad?
Campaigns do a broad array of things, so we’ll look at multiple metrics and CaliberMind products to determine whether a campaign is good or bad.