Campaigns Archives | CaliberMind Knowledge Base and Docs

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Campaign Types: Best Practices for Easy-to-Read Attribution

There are many ways to slice-and-dice campaign performance for reporting. Some popular ways are: Channel: How members entered a campaign Here's an article about how we set channels by default: Standard Channel Logic Program: The umbrella group of marketing campaigns, aka marketing Initiative. CaliberMind standard setup takes into account the...

July 18, 2024

How to Flatten Your Campaign Structure in Salesforce

Large enterprises with established data structures and budgetary guidelines may need a different approach than this recommendation. The following recommendation is for pre-IPO B2B SaaS organizations at a stage where their data and approach to analyzing that data are still somewhat malleable. Why Flatten My Campaign Structure? Many marketers use...

May 21, 2024

CRM Campaign Member Status and Campaign Response Best Practices

How you organize data in your source systems has a direct impact on how it can be leveraged in reports later. We'll talk through common business reporting needs and how statuses and responses can best support those needs.

December 7, 2023

Campaign Best Practices Across Systems

We get asked a lot about how people should think about campaigns in their CRM and marketing automation system. This article gives a complete overview complete with comparisons to how CaliberMind supports campaigns.

Virtual Campaigns in CaliberMind

It can be difficult for marketing operations to track efforts for non-standard events that don’t come from a system like Salesforce Campaigns, AdWords, or LinkedIn. Events from these sources are easily bucketed into campaigns and can be attributed to revenue from associated opportunities. In this article we will discuss how...

December 6, 2023

Campaigns – Start Here!

CaliberMind campaigns allow you to create custom programs, and custom campaigns, change program logic, and view campaign membership.

December 5, 2023

Custom Campaigns

CaliberMind custom campaigns allow the user to create custom campaigns.