Understanding the Unknown Channel
The ‘Unknown’ channel appears when CaliberMind cannot confidently assign a marketing channel to a specific event or interaction. While the goal is always to minimize this category, its presence is often unavoidable and critical for maintaining accurate analytics. Why Does the ‘Unknown’ Channel Exist? The prevalence of the ‘Unknown’ channel is primarily driven by technological […]
Standard Channel Logic
Channels refers to inbound marketing channels which help quantify the marketing contribution to pipeline and revenue. Standard Channel Logic Below are the standard rules that are used to group traffic into channels and the standard channel names for these groupings. 1. AI Search Engines Channel Name: Organic Search – AI Logic: UTM source contains: chatgpt, openai, […]
How Does CaliberMind Define a “Channel”?
We understand that the word “channel” is pretty loaded. Different platforms define it in different ways. The “Channel” is defined as the UTM Medium associated with a CRM campaign and it’s only available in certain circumstances.
Channel Ranking Logic
Channel Ranking Logic. In order to support the use case where users want Session Sequence Rank to be enforced over Event Timestamp we have added a toggle to the Settings page.
Setting Channel Session Logic
Overview Channel ranking logic is a critical component of CaliberMind’s attribution system that determines how marketing channels are prioritized when multiple touchpoints occur within the same session. This configuration allows administrators to customize how their organization attributes credit to different marketing channels based on their specific business priorities and marketing strategies. How Channel Ranking Works […]
Budget for ROI Channel Reporting
CaliberMind has created a Channel Budget input feature. This allows customers to input cost data for various channels. This is a free form entry that allows users to input whatever cost they want for each channel, giving users flexibility and control of budgeting scenarios. In the past, Cost data in CaliberMind was limited to what could […]
Channel ROI Overview
ROI Overview – Channel The Channel ROI Dashboard shows spend impact on attributable pipeline (Total Attribution) and won pipeline (Bookings) for defined channels set in the CM Attribution Budgets. The report will aggregate channel touches to the touch date and tie channel spend into the same period. Filtering can be done across Company, Opportunity and […]