The ‘Unknown’ channel appears when CaliberMind cannot confidently assign a marketing channel to a specific event or interaction. While the goal is always to minimize this category, its presence is often unavoidable and critical for maintaining accurate analytics. Why Does the ‘Unknown’ Channel Exist? The prevalence of the ‘Unknown’ channel...

Channels refers to inbound marketing channels which help quantify the marketing contribution to pipeline and revenue. Standard Channel Logic Below are the standard rules that are used to group traffic into channels and the standard channel names for these groupings.   1. AI Search Engines Channel Name: Organic Search – AI Logic:...

We understand that the word "channel" is pretty loaded. Different platforms define it in different ways. The "Channel" is defined as the UTM Medium associated with a CRM campaign and it's only available in certain circumstances.

Channel Ranking Logic. In order to support the use case where users want Session Sequence Rank to be enforced over Event Timestamp we have added a toggle to the Settings page.

Overview Channel ranking logic is a critical component of CaliberMind’s attribution system that determines how marketing channels are prioritized when multiple touchpoints occur within the same session. This configuration allows administrators to customize how their organization attributes credit to different marketing channels based on their specific business priorities and marketing...