Data Dictionary
The CaliberMind Data Dictionary stores and communicates metadata about data in your application’s data. The data dictionaries serve as guides to datasets. As per a report by Harvard Business Review, data scientists spend 80% of their time finding, cleaning, and organizing data, leaving just 20% for analysis. Understanding the CaliberMind Data Dictionary will give you back this valuable lost time.
What is the difference between an Active Journey and a Journey?
Journeys are a concept used in the CaliberMind funnel product to denote a brand interaction with a target prospect (person or account as defined by the type of funnel created).
Funnel Stage Definitions
This document outlines various Funnel Stage Definitions as they related to Funnels in CaliberMind. The following definitions are meant to capture 80% of net new business Starter use cases in the B2B space and can accommodate most businesses with very minor modifications.
Digital Marketing Terminology
A AB Testing – A common practice used by marketers to test various aspects of an email, landing page, or other aspects of marketing content. “We are doing an A/B test of our home page to determine whether the new messaging reduces bounce rates.”ABC – Always Be Closing. A motivational sales term to remind team […]
CaliberMind Metrics Definition
General Definitions Found on Dashboards within the CaliberMind App. Attribution "Sourced" Attribution on touches occurring prior to Opportunity creation. If webinar registrant watches the webinar and then has a sales demo leading to a new customer– the Webinar Campaign was one of the sourcing touches on an Opportunity. Effectiveness # Accounts with touches having attribution/ # […]
Funnel Terms and Concepts
This document covers Funnel Stage Setup in CaliberMind. The following definitions are meant to capture 80% of net new business Starter use cases in the B2B space and can accommodate most businesses with very minor modifications. If you want additional stages or your business does things a little differently, please work with sales and your customer success team.