Event Classification Reference Guide
This article outlines the standardized event classification system used across all data sources. Events are categorized by Event System (data source), Event Class (high-level categorization), and Event Type (specific activity type). Event Systems Overview Event System Description Primary Data Source AnalyticsJS Website tracking and visitor behavior Customer website interactions Salesforce CRM activities and object changes […]
Event Classifications: Eloqua
Eloqua is Oracle’s marketing automation platform that tracks email opens, clicks, form submissions, and website visits. It creates events for all prospect engagement with marketing campaigns. Event Classes Event Types (from asset_type field): Technical Details Source Field Mappings: Event Class Logic: