Engagement Archives | CaliberMind Knowledge Base and Docs

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Engagement Overview: People Tab

Common Use Cases & Questions Answered with the People Tab If you’re a Sales Manager who needs to evaluate the performance of your sales team members: If you’re a Marketing Analyst looking to assess the impact of marketing campaigns on individual job levels: If you’re a CMO looking to gain...

August 13, 2024

Engagement Overview: Campaigns Tab

Common Use Cases & Questions Answered with the Campaigns Tab If you’re a Digital Marketing Manager looking to assess the overall performance of digital marketing campaigns: Utilize the “Contribution to Score Over Period” widget with a default “Group By” selection of “Campaign Type.” Analyze the month-over-month contribution to the overall...

Engagement Overview: Explore Tab

This Dashboard shows you aggregated Engagement data and allows you to use several Group By options to tell different stories. This allows you to see what is creating the most engagement with your brand.

Engagement: Summary Tab

Common Uses Cases & Questions Answered with the Summary Tab If you’re a Marketing Analyst looking to analyze and monitor the engagement trends of companies over the last 30 days: Set the “Date Period” filter to “Last 30 Days” Review the “Active Companies” and “Change Last 30” KPI metrics to...

Engagement Overview: Companies Tab

The CaliberMind Engagement Overview Dashboard shows you aggregated Engagement data and allows you to use several Group By options to tell different stories. This allows you to see what is creating the most engagement with your brand.

Customize Engagement Scoring Models – Start Here!

Engagement Scoring – Start Here! CaliberMind easily integrates with Marketing Automation Platforms, CRM, and other data sources through Connectors. This provides you with a plethora of data, all eligible as attributes in your Engagement Scoring model. Looking for more information on Insights – Engagement dashboards? Click here. Looking for more...

July 22, 2024

Default ABM Scoring Logic

Scoring can help in understanding and tracking engagement, but first we need to understand the default scoring logic applied in CaliberMind. Overview Pulling person, company, and related event information to score a variety of events that have occurred to help understand engagement Scoring is determined using the weights and accelerators...

Engagement Scoring Time Decay – How It Works & How to Change It

How to Add or Change Engagement Score Time Decay. Any newly created model will take up to 24 hours to update for use. What is Time Decay? CaliberMind's engagement models all include a linear time dec…

December 5, 2023