Event Classifications: Facebook
Facebook’s advertising platform captures lead generation form submissions from Facebook ad campaigns. Event Classes Event Types
Event Classifications: LinkedIn
LinkedIn’s advertising platform tracks lead generation form submissions and aggregated advertising engagement metrics. Event Classes Event Types
Event Classifications: Pardot
Pardot is Salesforce’s B2B marketing automation platform that tracks prospect activities including website visits, email engagement, webinar participation, and event attendance. It filters out low-value system activities. Event Classes Event Types (from type_name field, filtered) Technical Details Source Field Mappings: Event Class Logic:
Event Classifications: Marketo
Marketo is Adobe’s marketing automation platform that tracks lead activities including email interactions, web visits, form completions, and behavioral scoring. It only captures specific high-value activities. Event Classes Event Types (from activity_type field, filtered list) Technical Details Source Field Mappings: Event Class Logic:
Event Classifications: HubSpot
HubSpot’s marketing automation and CRM platform that tracks email campaign performance, form submissions, and contact management activities. Event Classes Event Types (from type field, capitalized) Technical Details: Source Field Mappings: Event Class Logic:
Event Classifications: Eloqua
Eloqua is Oracle’s marketing automation platform that tracks email opens, clicks, form submissions, and website visits. It creates events for all prospect engagement with marketing campaigns. Event Classes Event Types (from asset_type field): Technical Details Source Field Mappings: Event Class Logic:
Event Classifications: Salesforce
Salesforce is a CRM system that tracks all sales and marketing activities. It creates events when leads are created, opportunities change stages, tasks are completed, or people join marketing campaigns. Event Classes Event Types Technical Details Campaign Member Event Type: Task Event Class Logic:
Event Classifications: AnalyticsJS
AnalyticsJS is a website tracking system that monitors visitor behavior on your website. It creates events when people visit pages, fill out forms, or are identified as returning visitors. Event Classes Event Types Technical Details Event Type Logic:
What Is a CaliberMind Event or Event Table?
What Is a CaliberMind “Event”? The CaliberMind Event table is probably the most central element in all of CaliberMind’s data models. To oversimplify, the CaliberMind Event table is a timeline of interactions with your brand from all your connected systems. These touchpoints can span interactions between prospects and customers with different departments within your organization, […]