Event Classification Reference Guide
This article outlines the standardized event classification system used across all data sources. Events are categorized by Event System (data source), Event Class (high-level categorization), and Event Type (specific activity type). Event Systems Overview Event System Description Primary Data Source AnalyticsJS Website tracking and visitor behavior Customer website interactions Salesforce CRM activities and object changes […]
Event Classifications: Facebook
Facebook’s advertising platform captures lead generation form submissions from Facebook ad campaigns. Event Classes Event Types