Event Classification Reference Guide
This article outlines the standardized event classification system used across all data sources. Events are categorized by Event System (data source), Event Class (high-level categorization), and Event Type (specific activity type). Event Systems Overview Event System Description Primary Data Source AnalyticsJS Website tracking and visitor behavior Customer website interactions Salesforce CRM activities and object changes […]
Event Classifications: Pardot
Pardot is Salesforce’s B2B marketing automation platform that tracks prospect activities including website visits, email engagement, webinar participation, and event attendance. It filters out low-value system activities. Event Classes Event Types (from type_name field, filtered) Technical Details Source Field Mappings: Event Class Logic: