How is CaliberMind ROAS Reporting Different than Insights ROI?
We’re going to briefly describe how the legacy ROAS reports work, how the new Insights reports work, and then dive into how they’re different.
Return On Ad Spend Dashboards
CaliberMind's Return-on-ad-Spend (ROAS) reports match up click-through, spend and performance data against our campaign attribution tables. This allows laser-focused analysis and optimization of which attribution is showing throughout the funnel. Ad Performance by Platform The macro-level report that shows all efforts related to marketing advertising. ROAS: Overview Similar to the Ad Performance by Platform Report, […]
Creating and maintaining a custom advertising budget for ROAS
This article is for CaliberMind customers wishing to deploy “non-standard” digital Platforms. Standard ads platforms include the most popular platforms with well-established APIs. For an integration to be considered standard it must be supported by our ETL provider, Fivetran. If Fivetran doesn’t have a given connector in it’s library we’d consider it non-standard or custom. […]
Tracking Ad Performance ROI
ROAS Overview: Measuring Your Ad Performance The Ad Performance dashboard is your essential tool for understanding the true impact of your paid digital advertising. It goes beyond clicks and impressions to connect your ad spend directly to your marketing pipeline and revenue. Through CaliberMind’s web tracker, paid clicks are linked to an ad source and […]
Why Is CaliberMind ROAS or ROI Different Than My Ad Platform?
We’ve found that the key to adopting and using CaliberMind with confidence is understanding why these numbers are expected to be different and how to think about these benchmarks going forward.