Recommended Weights for Engagement Scores
CaliberMind Recommended Weights for Engagement Scores CaliberMind’s Recommended Weights wizards allows marketers to move away from bias in the assignment of event scores and effortlessly rollout a meaningful scoring model for your organization. Note: We recommend that an initial iteration of the wizard walkthrough happens along with a CaliberMind CSM in order to facilitate an […]
Customize Engagement Scoring Models – Start Here!
Engagement Scoring – Start Here! CaliberMind easily integrates with Marketing Automation Platforms, CRM, and other data sources through Connectors. This provides you with a plethora of data, all eligible as attributes in your Engagement Scoring model. Looking for more information on Insights – Engagement dashboards? Click here. Looking for more information on Legacy Engagement dashboards? […]
Create Multiple Engagement Score Models
Create Multiple Engagement Model. Add Rules Instructions. This is a multi-step tutorial. Complete Video Instructions.. Add Rule Introduction. This module aims to explain why you would want a differen…
Which touches and events are we scoring?
Which Touches and Events are we Scoring? If you have any of the following questions, this dashboard is worth a view: Are all my events being scored? Am I scoring my events accurately? – Do I need to add weight to some of my higher valued events, like "Request a Demo"? What engagements make up […]
Default ABM Scoring Logic
Scoring can help in understanding and tracking engagement, but first we need to understand the default scoring logic applied in CaliberMind. Overview Pulling person, company, and related event information to score a variety of events that have occurred to help understand engagement Scoring is determined using the weights and accelerators below (e.g. when an event […]
Combining Engagement Score with Attribution
Description Watch the video below to see how CaliberMind can be used to combine both top of funnel Engagement scoring with Marketing Attribution to deliver very powerful insights on what marketing programs deliver value.
Engagement Scoring Models Overview
Are you interested in fine-tuning your engagement scores? Our configuration screens allow you to change how many points you allocate to each event type and add multipliers for high-value contacts.
How to Change Event Touch Scores
Things change in marketing. Sometimes a tactic that used to bring in scores of leads fizzles out and at other times, the inspiration to try something new hits. Our lead score configuration tool will help you make adjustments as you need them.
How to Add or Change Engagement Score Multipliers
How to Add or Change Engagement Score Multipliers Any newly created model will take up to 24 hours to update for use. This is a multi-step tutorial What Is a Multiplier? Behind our scoring models, we allow you to control how many points each event type can get. We also allow you to add multipliers […]
Add or Change Engagement Score Filters
How to Add or Change Engagement Score Filters Any newly created model will take up to 24 hours to update for use. This is a multi-step tutorial Why Add an Engagement Score Model Filter? Engagement model filters help you constrain the breadth of activity types you want to include in your scoring model. In other […]
Engagement Scoring Time Decay – How It Works & How to Change It
How to Add or Change Engagement Score Time Decay. Any newly created model will take up to 24 hours to update for use. What is Time Decay? CaliberMind’s engagement models all include a linear time dec…