UTM Parameters Formatting and Best Practices
UTM Parameters Formatting and Best Practices UTM parameters are one of the most effective ways for marketing operations to track where their audiences are coming from and what campaigns are working best. Introduction UTM parameters are added to the end of a URL or page link so that marketers and advertisers are able to track […]
Setting Up UTM Mapping in CaliberMind
Having UTM parameters properly setup with your campaigns and ads are one of the ways to track where your audiences are coming from and what campaigns are working best in CaliberMind. If you have a fixed structure for your UTMs that don’t match the global standards, you can configure UTM mapping in CaliberMind.