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Installing AnalyticsJS (CaliberMind snippet)

Installing AnalyticsJS Installing AnalyticsJS on your site is the first step towards tracking page views and other actions on your website. This is the first step towards doing advanced attribution such as Return-on-ad-spend (ROAS) or Chain-based machine learning models. Note: Metarouter AJS and Segment both use the Analytics.JS script. If...

October 13, 2025

Using AnalyticsJS Identify on embedded Pardot forms

This article assumes you have already installed AnalyticsJS on your website. If you’ve not yet installed AnalyticsJS, read our knowledgebase article on the topic. Pardot forms are generally deployed to a webpage using <iframe> html code. Due cross site scripting, iframes are restricted as to the way in which they...

AnalyticsJS Information

To check compliance with your organization’s requirements surrounding web tracking activities, here is information on our 1st party analytics javascript (web tracker). We have two key values used for the cookies. The cookies are used as fallback, if the data collected in Local Storage is unavailable: In addition, Metarouter.io is a...

April 9, 2025

UTM Parameters Formatting and Best Practices

UTM Parameters Formatting and Best Practices UTM parameters are one of the most effective ways for marketing operations to track where their audiences are coming from and what campaigns are working best. Introduction UTM parameters are added to the end of a URL or page link so that marketers and...

November 6, 2024

Using AnalyticsJS with Qualified

The interactions that your team has with users within the Qualified messenger on your website can be used to trigger the AnalyticsJS Identify event. After inserting just a few lines of code, anytime a web visitor provides their email address into the Qualified messenger, the interaction will be used to...

October 29, 2024

Identify users using Intercom Messenger

Identify users using Intercom Messenger. When a user supplies their email in an Intercom messenger session, sending the identified user to AnalyticsJS requires a small update to your Intercom impleme…

July 17, 2024

Web Tracker and Installation Settings – Start Here!

Discover and learn everything you need to know about Web Tracker and Installation Settings within the CaliberMind application. Use Analytics.js, track web and product events. create tracking scripts, use Google Tag Manager, confirm Analystics.JS implementation is accurate.

Self-Hosting CaliberMind AnalyticsJS

Self-Hosting on Analytics JavaScript. Why Self-Host? Self-Hosting Circumvents ad-blockers and ensures maximum tracking footprint.. How to retrieve your API Write Key. Go to app.metarouter.io. Go to '…

December 6, 2023

Setting Up UTM Mapping in CaliberMind

Having UTM parameters properly setup with your campaigns and ads are one of the ways to track where your audiences are coming from and what campaigns are working best in CaliberMind. If you have a fixed structure for your UTMs that don't match the global standards, you can configure UTM...

Using Analytics.js to Track Web and Product Events

Analytics.js is a powerful library that can log and categorize web-based events for reporting (example, page visits, product logins, and form-fills on your marketing site. Analytics.js utilizes 6 different types of API calls to track users. Each call represents a distinct type of semantic information about a user and shares...

November 29, 2023

How Cookie Settings Affect the Analytics.JS Tracking Script

Marketing Operations and Analytics teams may find during QA that their Analytics.js tracker is not reporting the data they expected or the data being output in CaliberMind is not matching other data sources.

Google Tag Manager (GTM) Ad Blockers

What is the Problem? Typically, the default settings of ad blockers won’t hurt Google Analytics or Google Tag Manager (GTM). Ad blockers will only block ads on the page that the user visits, but since users can adjust settings for adblockers to remove any tracking scripts, GTM will not work...