Andrew Sawusch, Author at CaliberMind Knowledge Base and Docs | Page 17 of 17

Types of Analytics.js Calls

Analytics.js utilizes 6 different types of API calls to track users. Each call represents a distinct type of semantic information about a user and shares the same common fields. Identify. Track. Page…

November 29, 2023

Analytics.JS Overview

Overview of the Analytics.js website & SaaS product event tracker solution. The Analytics.js module allows you to capture every user event from web, mobile, and server side sources. Implementing in your current infrastructure allows you to better understand how exactly users are interacting with your web and mobile apps so that you...

Using Analytics.js to Track Web and Product Events

Analytics.js is a powerful library that can log and categorize web-based events for reporting (example, page visits, product logins, and form-fills on your marketing site. Analytics.js utilizes 6 different types of API calls to track users. Each call represents a distinct type of semantic information about a user and shares...

How Cookie Settings Affect the Analytics.JS Tracking Script

Marketing Operations and Analytics teams may find during QA that their Analytics.js tracker is not reporting the data they expected or the data being output in CaliberMind is not matching other data sources.

Google Tag Manager (GTM) Ad Blockers

What is the Problem? Typically, the default settings of ad blockers won’t hurt Google Analytics or Google Tag Manager (GTM). Ad blockers will only block ads on the page that the user visits, but since users can adjust settings for adblockers to remove any tracking scripts, GTM will not work...

Using AnalyticsJS with Drift

Tracking your Drift interactions inside of the CaliberMind Platform is possible using our AnalyticsJS. After inserting just a few lines of code, anytime a web visitor provides their email address in a Drift conversation, the interaction will be recorded as an event that is viewable in your organization's my.CaliberMind reports....

Developer Guide – Start Here!

CaliberMind developer guide. CaliberMind's developer guide is to provide a centralized resource for new customers to get acquainted with the data model that powers CaliberMind. CaliberMind is a platform that allows customers to connect, consolidate, and enrich a wide variety of data sources to gain insight into their marketing and...

What is Google BigQuery

Logging into BigQuery. Why use Google BigQuery? BigQuery is a great tool for analysts and business intelligence professionals to be able to do detailed queries and procedures. Data scientists will find it useful in machine…

CaliberMind Identity Levels

CaliberMind identity levels concepts. Within our data ecosystem, customers capture interactions at a variety of identity levels including anonymous, person, company, and linked person-company. This article gives a brief overview of each of these levels.

Object Manager: Campaign Member

Why would you use Object Mapping for the Campaign Member table? The Objecting Manager feature is a great custom feature to use to create rules and logic to transform and filter data within an object/table in CaliberMind. The rules in the Object Manager create simulate a SQL case statement that...

November 17, 2023

How Do I Know If a Campaign Is Good or Bad?

Campaigns do a broad array of things, so we’ll look at multiple metrics and CaliberMind products to determine whether a campaign is good or bad.

June 26, 2023

Setting Up Account Trend Emails

Surge Emails are a fantastic way to get your most engaged accounts in front of the sales team or your disengaging accounts in front of customer success. This article details how you can configure these alerts in CaliberMind.

March 14, 2023