This article assumes you are familiar with the Markov chain model as it relates to attribution. If you'd like a brief overview, check out our knowledge base article on the topic. In order to determin…
Connecting with Pay-per-click, Ads and Retargeting platforms to CaliberMind can help your organization make better data-informed decisions! Digital Marketing Managers, Demand Gen professionals, and M…
One of the best features in a Customer Data Platform, such as CaliberMind, is the ability to READ and WRITE to core systems. For example, a Sales Manager may want to make sure her reps spend most of…
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