CaliberMind Knowledge Base and Docs

Single Sign On (SSO) Setup

Basic Single Sign On Setup. CaliberMind uses Auth0 as our IdP and SSO provider. In order to get Single Sign On (SSO) configured with CaliberMind, we will need a few things from you and you will need…

Removal effect with a Markov chain model

This article assumes you are familiar with the Markov chain model as it relates to attribution. If you'd like a brief overview, check out our knowledge base article on the topic. In order to determin…

Answering Business Questions Using CaliberMind Reports

How to answer and address business questions using CaliberMind Reports - for Marketing managers, directors, VPs Where should we be focusing our marketing spend based on the attribution data? Attribut…

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System Overview

The System Overview section of HelpDocs covers many of the areas your administrator will focus on in CaliberMind. This includes system-wide connections, filters, user administration, and more.

94 articles by 15 authors

ABM Engagement

Our ABM Engagement section combines a combination of general MarTech best practices and how-to optimize CaliberMind to fit your internal strategy.

8 articles by 5 authors

Analytics

Want to know which CaliberMind reports answer what questions? Need to know which models work best under which circumstances? This is your category.

32 articles by 13 authors

Tutorials and Use Cases

These tutorials and use cases are created based on real-world examples from our customers. We even threw in a few examples of how we like to analyze the data specific to CaliberMind internally.

26 articles by 7 authors

CaliberMind Insights

Access all your reporting in one place, CaliberMind Insights provides you with over fifty pre-built reports and templates as well as easy to use report builder.

31 articles by 3 authors

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