This article assumes you are familiar with the Markov chain model as it relates to attribution. If you'd like a brief overview, check out our knowledge base article on the topic. In order to determin…
A standard model used for baselining attribution for opportunities flagged with a primary campaign. This model works with standard fields in CRMs like Salesforce.com Every implementation of CaliberMi…
A standard model used for demonstrating marketing's total impact on the pipeline (won, lost, and open opportunities. Every implementation of CaliberMind comes with the All standard model used to trac…
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