Setting up SalesForce for Engagement Scoring (Account and Contact Records)
One of the primary uses of CaliberMind is to monitor all of the engagement across all your platforms and channels - and roll it up to the Contact and Account level. Once you have that information in…
Removal effect with a Markov chain model
This article assumes you are familiar with the Markov chain model as it relates to attribution. If you'd like a brief overview, check out our knowledge base article on the topic. In order to determin…
Best practices in setting up your marketing stack to support your Account Based Marketing initiatives.
Edit and Save dashboard in CaliberMind based on our Revenue Marketing reporting templates.
Leverage List Builder as a replacement for grunt-work done in spreadsheets. Query ALL your data in near real-time, run powerful calculations or build lists of target accounts for ABM.
Tutorials and Use Cases
Product instructions, walkthroughs and helpful instructions on using CaliberMind.