This article assumes you are familiar with the Markov chain model as it relates to attribution. If you'd like a brief overview, check out our knowledge base article on the topic. In order to determin…
Data Model Overview. CaliberMind's data model is designed to be fluid, open, yet structured. Regardless of which CRM, Marketing Automation Tool, or priority data source, data are mapped and transform…
In order to socialize CaliberMind within and organization, it's critically important to understand our reporting data model so you can confidently explain to others on your team.. CDP Reporting Archi…
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