Removal effect with a Markov chain model
This article assumes you are familiar with the Markov chain model as it relates to attribution. If you'd like a brief overview, check out our knowledge base article on the topic. In order to determin…
Chain-Based Attribution Model
Are you using the last touch attribution model? first touch? even-weight? Are you finding out that these models don't accurately weigh touch points in the customer journey based on their influence? A…
Best practices in setting up your marketing stack to support your Account Based Marketing initiatives.
Edit and Save dashboard in CaliberMind based on our Revenue Marketing reporting templates.
Leverage List Builder as a replacement for grunt-work done in spreadsheets. Query ALL your data in near real-time, run powerful calculations or build lists of target accounts for ABM.
Tutorials and Use Cases
Product instructions, walkthroughs and helpful instructions on using CaliberMind.