Gavin Griffiths, Author at CaliberMind Knowledge Base and Docs

Product Update: The New Home for Analytics Dashboards

For a more organized and customizable reporting experience. The standard Analytics reports (including Ad Performance, Attribution, Engagement, Funnels, and ROI) are moving from the main left-hand navigation bar into the Dashboards section.

January 27, 2026

LinkedIn Overview Dashboard Template – Summary Report

The LinkedIn Overview is a goldmine for RevOps insights! It can help answer critical questions across efficiency, effectiveness, and alignment for your LinkedIn advertising efforts: By leveraging these questions, a RevOps professional can move beyond just reporting numbers to actively optimizing processes, improving alignment between marketing and sales, and ultimately...

December 19, 2025

LinkedIn Overview Dashboard Template – Attribution Tab

This dashboard directly addresses the alignment of marketing efforts with sales outcomes and overall revenue generation. In essence, this dashboard allows RevOps to move beyond just marketing metrics and directly connect LinkedIn activities to the health and efficiency of the entire revenue engine, identifying bottlenecks and opportunities for optimization across...

LinkedIn Overview Dashboard Template – Engagement Tab

Revenue Operations isn’t just about tracking spend—it’s about proving influence. While native LinkedIn analytics provide the basics, this report contextualizes your data within your broader attribution model. By utilizing Engagement Scoring, we allow you to move beyond simple Click-Through Rates and visualize how Paid Social is actually influencing the buying...

LinkedIn Overview Dashboard Templates – Funnels Report

The LinkedIn – Funnels Tab connects the dots between your LinkedIn marketing activities and the complete customer journey through your sales funnel. In essence, it’s taking your investment and efforts on LinkedIn and showing you their direct impact on how prospects move from initial awareness all the way to becoming...

Agent Cal

Introducing Agent Cal: Your Intelligent RevOps Co-Pilot. In the fast-paced world of Revenue Operations, having instant, accurate, and actionable insights is paramount. We’re thrilled to unveil Agent Cal, a revolutionary new feature engineered to transform how your RevOps team interacts with data within CaliberMind. Agent Cal isn’t just a chatbot;...

December 18, 2025

CaliberMind’s Ad Performance & Engagement Dashboards: A Best Practices Guide

You have already mastered the core of your revenue engine. Your ABM Funnel Guide showed you how accounts move through the journey, and your Attribution Guide showed you what marketing efforts get credit for pipeline and revenue. Now, we move to the next level of analysis with two critical questions:...

December 17, 2025

CaliberMind’s ABM Funnel: A Best Practices Guide

This guide provides a comprehensive walkthrough of how to use the data within your CaliberMind ABM funnel. We will explore practical use cases and best practices for analyzing your funnel’s performance, focusing on the three core pillars of funnel reporting: Volume, Velocity, and Conversion. Understanding the Standard ABM Funnel Stages...

December 16, 2025

CaliberMind’s ROI & CMO Dashboards: A Best Practices Guide

You have successfully built your analytics foundation. Your previous guides have shown you: Now, you are ready for the final and most important step: answering the two questions every executive and board member will ask: “So what? What was our Return on Investment (ROI)?” and “What is marketing’s total impact...

CaliberMind’s Standard Attribution Models: A Best Practices Guide

Attribution is the foundation of revenue analysis. It is the process of assigning credit (usually in dollar amounts) to the various marketing and sales touchpoints that generate new pipeline or accelerate existing opportunities. While attribution insights are often used to optimize funnel performance, it is important to note that Attribution...

Standard Engagement Model

This document defines the scope and logic of the Standard Engagement Model configuration. It outlines the specific calculation methodologies used in the standard delivery, including the Recommended Weights Wizard formula, default lookback periods, and eligible outcome definitions. Additionally, it specifies the distinct configurable parameters available to the client and provides...

December 12, 2025

Standard Attribution Models

This guide outlines CaliberMind’s five standardized out-of-the-box attribution models, categorized into Single-Touch (First, Last, and Middle Touch) and Multi-Touch (W-Shaped and Even-Weighted) strategies. It details the specific logic used to assign attribution credit for each model, such as the weighted criteria for the W-Shaped model and the specific eligibility rules...