Search Less, Find Faster: Introducing the “Contains” Filter

We’re constantly working to make analyzing your B2B marketing data faster and more intuitive. Today, we’re excited to introduce our new Contains filter functionality—starting with the Content Filter Group.

Instead of manually scrolling through long lists and clicking individual values, you can now instantly isolate exact values with simple text matching. Whether you’re sifting through hundreds of piece-of-content titles or segmenting high-volume campaign assets, this update is designed to save you time and streamline your workflow.

What’s New & Why It Matters

  • Instant Keyword & Value Matching
    • What it is: Toggle on the “Contains” filter option, type your search term, and press Enter to filter your results in seconds.
    • Why it matters: Eliminates tedious manual hunting through large data sets, allowing revenue marketers and analysts to zero in on specific content performance metrics instantly.
  • Multi-Criteria Search
    • What it is: Enter multiple search values into a single filter field to capture all relevant assets at once.
    • Why it matters: Enables precise, flexible sub-segmentation—like grouping all blog posts related to a specific product line or campaign theme with one filter set.
  • Save to Custom Filter Sets
    • What it is: Any “Contains” rule you create can be saved directly to your custom Filter Sets.
    • Why it matters: Lock in your ideal reporting views and share them across your team, ensuring consistent attribution and engagement tracking without rebuilding filters every session.

Availability & Next Steps

The “Contains” filter is available today within the Content Filter Group. Simply navigate to your Content reports, locate the filter panel, and toggle on Contains to start filtering.

What’s Next: We are actively rolling out the “Contains” functionality across all remaining filter groups in CaliberMind. Stay tuned for further updates!

For additional guidance on setting up custom Filter Sets, visit the CaliberMind Knowledge Base or reach out to your Customer Success Manager.