KPI Metrics:

  1. Total Accounts Reached via LinkedIn This Period (Organic) – The count of unique companies reached from organic interactions on LinkedIn in the current period.
  2. Total Accounts Reached via LinkedIn Prior Period (Organic) – The count of unique companies reached from organic interactions on LinkedIn in the prior period. Prior period calculated as same length immediately prior. Future dates part of current period are counted as part of period length.
  3. Accounts in CRM Reached via LinkedIn This Period (Organic) – The count of unique companies in your CRM reached from Organic initiatives on Linkedin in the current period matched to companies in your CRM.
  4. Companies in CRM Reached via LinkedIn Prior Period (Organic) – The count of unique companies in your CRM reached from Organic initiatives on LinkedIn in the prior period matched to companies in your CRM. Prior period calculated as same length immediately prior. Future dates part of current period are counted as part of period length
  5. LinkedIn Organic Impressions This Period – The total impressions generated from organic impressions on LinkedIn Ads in the current period.
  6. LinkedIn Organic Impressions Prior Period – The total impressions generated from organic impressions on LinkedIn Ads in the prior period. Prior period calculated as same length immediately prior. Future dates part of current period are counted as part of period length.

Companies Reached on LinkedIn Organically Over Time:

  • Shows you both Known Companies and Total Companies reached by LinkedIn Organic initiatives during the time period selected.

LinkedIn Organic Impressions Over Time:

  • This bar chart has a dynamic measure allowing you to see all of the key metrics associated with LinkedIn Organic initiatives including Impressions, Engagements.

LinkedIn Organic Detail by Company:

  • This table shows you all of your Impressions and Engagements relating to Organic LinkedIn initiatives and allows you to change the grouping between Company, Industry, Company Type, Customer Status and Company Region.
    *Important Note: Company Intelligence API used to pull company level data does NOT provide spend data. At this time it also does not provide video view data. That data has been zeroed out.

Filters Available:

Filter NameDefaultRequired
Date PeriodLast 365Y
Date AggregationMonthlyY
Company FiltersN/AN