KPI Metrics:

  1. Total Accounts Reached via LinkedIn This Period (Organic) – The count of unique companies reached from organic interactions on LinkedIn in the current period.
  2. Total Accounts Reached via LinkedIn Prior Period (Organic) – The count of unique companies reached from organic interactions on LinkedIn in the prior period. Prior period calculated as same length immediately prior. Future dates part of current period are counted as part of period length.
  3. Accounts in CRM Reached via LinkedIn This Period (Organic) – The count of unique companies in your CRM reached from organic interactions on LinkedIn in the current period.
  4. Accounts in CRM Reached via LinkedIn Prior Period (Organic) – The count of unique companies in your CRM reached from organic interactions on LinkedIn in the prior period. Prior period calculated as same length immediately prior. Future dates part of current period are counted as part of period length.
  5. Organic LinkedIn Impressions This Period – The count of unique companies in your CRM reached from Organic initiatives on LinkedIn in the current period matched to companies in your CRM.
  6. Organic LinkedIn Impressions Prior Period – The count of unique companies in your CRM reached from Organic initiatives on LinkedIn in the prior period matched to companies in your CRM. Prior period calculated as same length immediately prior. Future dates part of current period are counted as part of period length.

LinkedIn Organic Lift

  • This chart shows you conversion to opportunity difference between accounts that are Engaged vs. Not Engaged on LinkedIn.

LinkedIn Organic Attribution Generated Over Time

  • This line chart allows you to see Attribution generated by Organic LinkedIn initiatives.

Current LinkedIn Accounts by Funnel Stage (Organic)

  • This shows the current journeys by stage with a LinkedIn Organic Touch in the Date Period selected. On hover you can also see the conversion rate when Organic LinkedIn Ads are present and when they’re not.

Engaged Accounts Not in CRM

  • This chart shows you accounts that are organically engaging with your brand on LinkedIn but are not currently in your CRM. These are great accounts to evaluate as new leads. Accounts are matched based on domain. This widget ignores company filters

Filters Available:

Filter NameDefaultRequired
Date PeriodLast 365Y
Date AggregationMonthlyY
FunnelOrganization DefaultY
Attribution ModelOrganization DefaultY
Company FiltersN/AN
Opportunity FiltersN/AN