LinkedIn Paid Overview

September 25, 2026

KPI Metrics:

Total Accounts Reached via LinkedIn This Period (Paid) – The count of unique companies reached from paid initiatives on LinkedIn in the current period
Total Accounts Reached via LinkedIn Prior Period (Paid) – The count of unique companies reached from paid initiatives on LinkedIn in the prior period. Prior period calculated as same length immediately prior. Future dates part of current period are counted as part of period length
Accounts in CRM Reached via LinkedIn This Period (Paid) – The count of unique companies reached from paid initiatives on LinkedIn in the current period matched to companies in your CRM.
Accounts in CRM Reached via LinkedIn Prior Period (Paid) – The count of unique companies reached from paid initiatives on Linkedin in the prior period matched to companies in your CRM. Prior period calculated as same length immediately prior. Future dates part of current period are counted as part of period length
LinkedIn Paid Spend – Shows you your LinkedIn Ads Paid spend during the period selected.
Paid LinkedIn Impressions This Period – The total impressions generated from paid initiatives on LinkedIn Ads in the current period
Paid LinkedIn Impressions Prior Period – Prior period calculated as same length immediately prior. Future dates part of current period are counted as part of period length

Shows you both Known Companies and Total Companies reached by LinkedIn Paid Ads during the time period selected.

This bar chart has a dynamic measure allowing you to see all of the key metrics associated with Paid LinkedIn Ads including Spend, Clicks, Engagements, Impressions, Leads, CTR, CPM.

This table shows you all of your key metrics relating to Paid LinkedIn Ads and allows you to change the grouping between Campaigns, Companies and Ad Creatives.
*Important Note: Company Intelligence API used to pull company level data does NOT provide spend data. At this time it also does not provide video view data. That data has been zeroed out