LinkedIn Paid Performance

KPI Metrics:

1. LinkedIn Paid Spend – Shows you your LinkedIn Ads Paid spend during the period selected.
2. Impressions – shows you the number of paid impressions served during the time period selected.
3. CPM – shows the cost per 1000 impressions served during the period selected
4. Clicks – shows you the number of clicks on paid ads served during the time period selected.
5. CPC – shows the cost per click during the period selected
6. LinkedIn Leads – shows the total number of LinkedIn Leads generated in the period selected.
7. Cost per LinkedIn Lead – shows the cost per LinkedIn Lead generated in the period selected.

LinkedIn Lift

• This chart shows you conversion to opportunity difference between accounts that are Engaged vs. Not Engaged on LinkedIn.

LinkedIn Attribution Generated Over Time

• This line chart has a dynamic measure allowing you to see all of the key metrics associated with Paid LinkedIn Ads including Attribution Generated, Spend Over Time, Impressions, Clicks, LinkedIn Leads.

Current LinkedIn Accounts by Funnel Stage (Paid)

• This shows the current journeys by stage with a LinkedIn Paid Touch in the Date Period selected. On hover you can also see the conversion rate when Paid LinkedIn Ads are present and when they’re not.

Filters Available:

Filter Name	Default	Required
Date Period	Last 365	Y
Date Aggregation	Monthly	Y
Funnel	Organization Default	Y
Attribution Model	Organization Default	Y
Campaign Filters	N/A	N
Company Filters	N/A	N
Opportunity Filters	N/A	N