LinkedIn Performance Dashboard

Why it matters: Organic engagement is rare and unprompted. Accounts that do it repeatedly are telling you something. CaliberMind LinkedIn Performance dashboard surfaces accounts that haven’t raised their hand through a form or a meeting, but are quietly signaling interest through consistent, voluntary engagement. That’s your warmest cold outreach list, and it won’t cost you a dollar in paid spend to build!

*Important Note: All filters apply to all widgets as a rule

The KPI metrics shown at the top are detailed below:

1. Known Accounts Engaged Organically – displays the sum of all unique Accounts in your CRM with an Organic LinkedIn Touch.
2. Total Accounts Engaged – displays the sum of all unique Accounts with a LinkedIn Touch, these are not required to be in your CRM.
3. Total Accounts – displays the total number of unique accounts in your CRM
4. Account Engagement Rate – The percentage of your total accounts with Organic LinkedIn engagement
5. Avg. Organic Engagements per Account – The average number of events per account with Organic LinkedIn engagement
6. ROAS – this is calculated by taking Total LinkedIn Spend and dividing by Total Attribution
7. Avg. Ad Spend per Account – This is calculated by dividing the total amount of dollars spent on LinkedIn by the number of unique companies reached via LinkedIn ads. This includes companies reached that were not matched to companies in your crm

Accounts Engaged Over Time

This widget shows you the count of Engaged Companies with Organic LinkedIn Touches Plotted Over Time

Companies Influenced by Stage

This chart shows you the Count of Companies influenced by LinkedIn by stage. It allows you to see the advancement advantage gained when LinkedIn touches are a part of the journey.

1. Shows you the Stages of the Funnel you have selected in the Filter Drawer along with the number of journeys that have a LinkedIn touch at some point in the journey.
2. On hover you can see the following data:
   1. Journeys with LinkedIn Touch – the total number of journeys currently in this stage with a LinkedIn touch at some point in their journey
   2. Journeys in Stage – shows you the total number of journeys in that stage right now
   3. Percent of Journeys with LinkedIn Touch – shows you the percentage of your total journeys that have a LinkedIn Touch
   4. Advance Rate (All Journeys) – shows you the overall rate at which journeys in this stage advance to a future stage
   5. Advance Rate (with LinkedIn Touch) – shows you the rate at which journeys in this stage advance to a future stage when the journey has a LinkedIn Touch

Engagement Detail

The Engagement Detail Table shows you details about Companies that have had LinkedIn Touches. This table allows you to see accounts that have been targeted by LinkedIn Ads and accounts that have engaged organically with your brand. Here you can find accounts that are engaged but might not have opportunities created at this point.

1. Company Name – shows you the name of the company that has had a LinkedIn Touch. This column links to the Company Overview
2. Impressions – represent the number of times your content (posts, articles, videos, or newsletters) appeared on a user’s screen
3. Engagements – represent organic interactions that people have with your content (posts, articles, videos, or newsletters) on LinkedIn
4. Stage – if the company has an opportunity, you will see the current stage displayed here
5. Opportunity Name – if the company has an opportunity, you will see the Opportunity Name here

LinkedIn Lift

This table allows you to see the impact that LinkedIn has on key metrics.

1. Engagement Status – Shows Accounts that have LinkedIn Engagement and Accounts that don’t have LinkedIn Engagement
2. Total Accounts – Shows the count of unique companies
3. Accounts with Opp – these are the accounts that have an Opportunity
4. Conversion to Opp Rate – this is the rate at which accounts have an Opportunity created
5. Avg Deal Size – this is the dollar amount of the average opportunity value
6. Avg Days to Close – this is how many days it takes to close the Opportunity once created
7. Win Rate – this is the rate at which the Opportunity becomes a closed won Opportunity

Filters

Order	Filter Label	Required	Default Value	Selection
1	Date Periods	Y	Last 365 Days	Single-Select
2	Attribution Model	Y	(Your Default Attribution Model)	Single-Select
3	Funnel	Y	(Your Default Attribution Model)	Single-Select
	Company Filters	N	N/A	Multi-Select
	Event Filters	N	N/A	Multi-Select