CaliberMind isn’t just for marketers; sales teams benefit from a unified buyer journey as well. Since marketing and sales work together to land customers, why not use tools that align to your particular use case? You can now Ask Cal all of those tricky questions that would previously take a long time to analyze or explain. Cal’s got all the time in the world, as long as you’ve got the credits.

Q: How does CaliberMind create an AI-generated summary of all inbound touches for a prospect that triggers my MQA rules? How does this benefit sales?

A: Here’s how CaliberMind and Ask Cal work:

  1. CaliberMind creates a unified event stream from all of your ad sources, website, CRM, MAP, and any other source you might have. We can also intake offline data from events.
  2. The platform allows you to create a customized Funnel which accommodates any data-related trigger for a stage change. CaliberMind works with more than MQAs. As long as there is some signal that a threshold has been met, we adapt to your existing sales funnel.
  3. Using Google’s Gemini LLM, CaliberMind pushes data to the Salesforce Account object and summarizes the buyer journey for every account that met your threshold today.

Q: Do I have to give sales access to all attribution data? Will I need to train them on how CaliberMind works?

A: Don’t worry, we have a new Sales Role which allows user to see the areas of the application that they’re ready for like Engagement, Funnels, and Object Search Reports (Campaign, Company, Person, Opportunity). We’ve added Ask Cal at the widget level so you can Ask Cal your question and receive a human readable summary using Google’s Gemini LLM.

Q: Can I schedule a weekly email or slack notification that tells my sales team which accounts are the most engaged, least engaged, and which accounts have reached the SQL stage?

A: Yes, you can set up a custom Ask Cal Answer using the delivery method and frequency of your choosing. You can also schedule an Ask Cal answer to push data into Salesforce.