Overview Improved attribution and buyer journey tracking for cookieless environments CaliberMind has an added a fingerprinting capability to its analyticsJS tracker. When enabled, the tracker generates a deterministic, privacy-aware device fingerprint alongside standard cookie-based identifiers. This fingerprint is then applied across CaliberMind’s master data pipeline on the cm_event table, giving...

Inside the CaliberMind platform, there are 4 types of user roles: The below table details the Features within CaliberMind that each user role can access:

This guide outlines CaliberMind’s five standardized out-of-the-box attribution models, categorized into Single-Touch (First, Last, and Middle Touch) and Multi-Touch (W-Shaped and Even-Weighted) strategies. It details the specific logic used to assign attribution credit for each model, such as the weighted criteria for the W-Shaped model and the specific eligibility rules...

This outlines the standard configuration for CaliberMind’s five-stage linear funnel, which progresses from the initial “Known” stage to “Opportunity Closed Won”. It details the specific triggers available for each stage such as timestamps, status fields, and event collections. While also defining the transition logic for journey timeouts, early exits, and...