Andrew Sawusch, Author at CaliberMind Knowledge Base and Docs | Page 12 of 17

How to Flatten Your Campaign Structure in Salesforce

Large enterprises with established data structures and budgetary guidelines may need a different approach than this recommendation. The following recommendation is for pre-IPO B2B SaaS organizations at a stage where their data and approach to analyzing that data are still somewhat malleable. Why Flatten My Campaign Structure? Many marketers use...

May 21, 2024

Using CaliberMind Answers to Understand Funnel Impact

The Funnel Impact Answer within CaliberMind is designed with ease of use and flexibility in mind. With a few simple configuration steps, you can get an idea of what tactics and characteristics impact success in your funnel the most.

April 4, 2024

Custom SQL Data Transformations

All of our customers are unique, some more so than others. To support these customizations and allow technical users the ability to see their custom-SQL-based data transformations, we’ve added a new Custom SQL section under the Object Manager section. Here, you can view the live, custom SQL that is currently...

March 21, 2024

Revolutionizing Marketing ROI: CaliberMind’s Innovative New Approach

Measuring the Return on Investment (ROI) of marketing costs often means wrangling data from multiple advertising platforms, incomplete details about campaign costs and uncertainty about the impact of recent strategies on overall pipeline contribution. CaliberMind’s Brand New ROI report has been completely reimagined from the ground up to provide insights,...

March 5, 2024

The A-Shaped Model

What is the “A” shaped Model? The A-Shaped model is an attribution model that assigns weights to eligible touches based on each touch’s proximity to the date an opportunity was created. The closer the proximity to the create date, the greater the weight. When the values of touches are graphed,...

January 31, 2024

Attribution Models: W-Shaped

The “W” shape model is an attribution model that gives different weights to activities that include the following criteria: An activity that is flagged as the primary campaign, the activity is associated with a primary contact, or the activity happened prior to the opportunity.

Attribution Models: Middle

A standard model used for baselining attribution for opportunities flagged with a primary campaign. This model works with standard fields in CRMs like Salesforce.com. Every implementation of CaliberMind comes with the Middle standard model used to track explicit attribution. This model is good for a very conservative estimate, since a rep usually has...

Chain-Based Attribution Model

Introducing the CaliberMind Chain-Based Attribution Model: Using data science to analyzing probabilities of linked events in the customer journey, we're now able to predict sales opportunity conversion with a much higher level of accuracy than previous marketing attribution models -- ultimately leading to more revenue and better decisions for your...

Pushing CaliberMind ABM Scoring Fields to Salesforce.com

Pushing CaliberMind ABM Scoring Fields to Salesforce.com One of the best features in a Customer Data Platform, such as CaliberMind, is the ability to READ and WRITE to core systems. For example, a Sales Manager may want to make sure her reps spend most of their time in Salesforce.com (to...

January 24, 2024

Custom Attribution Configuration – Custom Weighting

Custom Attribution Configuration – Custom Weights Custom Attribution – Purpose Frequently, customers want to have the option of creating their own Custom Attribution Models. The Attribution Configuration feature allows users to create logic that weights attribution based on custom settings. This allows users to adjust the scoring of the attribution...

Creating and maintaining a custom advertising budget for ROAS

This article is for CaliberMind customers wishing to deploy “non-standard” digital Platforms. Standard ads platforms include the most popular platforms with well-established APIs. For an integration to be considered standard it must be supported by our ETL provider, Fivetran. If Fivetran doesn’t have a given connector in it’s library we’d...

Tracking Ad Performance ROI

ROAS Overview: Measuring Your Ad Performance The Ad Performance dashboard is your essential tool for understanding the true impact of your paid digital advertising. It goes beyond clicks and impressions to connect your ad spend directly to your marketing pipeline and revenue. Through CaliberMind’s web tracker, paid clicks are linked...