Andrew Sawusch, Author at CaliberMind Knowledge Base and Docs | Page 7 of 17

How To Connect: Google Campaign Manager 360

Why Connect Google Campaign Manager 360? Integrating Google Campaign Manager 360 data into CaliberMind can significantly enhance your B2B marketing strategy by providing a holistic view of your media campaigns and enabling data-driven decision making. Here are some key benefits: Setting Up Your Connection Syncing Google Campaign Manager 360 data...

August 13, 2024

Recommended Weights for Engagement Scores

CaliberMind Recommended Weights for Engagement Scores CaliberMind’s Recommended Weights wizards allows marketers to move away from bias in the assignment of event scores and effortlessly rollout a meaningful scoring model for your organization. Note: We recommend that an initial iteration of the wizard walkthrough happens along with a CaliberMind CSM...

August 9, 2024

Object Mapping for Filters – Start Here!

Object mapping processes explain how objects are related to different tables. Object mapping is the ability to establish a correspondence between objects belonging to heterogeneous models and diagrams. You create a mapping between objects to set up a structure for data movement and transformation. Data comes from a data source...

Custom Configuration for Object Mapping

What is Available Through Custom Configuration Screens? We are constantly innovating new configuration screens to keep up with customer demand. These screens allow admins to use logic to make changes in their data and view standard logic CaliberMind is using to configure your default system settings. Allowed changes are detailed...

Filter Drawer Definitions

CaliberMind allows for extensive filtering in our reporting layer. This article will help you understand which filters to apply in order to isolate the data you are interested in. Each of these filters is a standard column in your CaliberMind Data Model.

Funnel Overview: Progression Tab

The CaliberMind funnels progression dashboard shows you how things are moving through your funnel. Answering questions like what is working, what isn’t working, and where things are getting stuck.

August 7, 2024

Campaign ROI Overview

The Campaign Performance Tab of the ROI Dashboard in CaliberMind helps you to understand campaign historical ROI of marketing campaigns, insights into performance over time, and a near-time lens on the impact of recent strategies or tactics. This allows you to understand the direct impact of budget on pipeline performance...

August 5, 2024

Funnel Overview: Cohort Tab

Funnel Overview – Cohort Tab This Dashboard shows you how different groups compare to each other based on different performance metrics. For example, you might want to see which industry is more likely to make it to a certain Funnel Stage, or where certain industries tend to get stuck in...

August 2, 2024

Funnel Overview: Journeys Tab

Find detailed Funnel Journey information on the Funnel Overview Journeys Tab. This information is also accessible by clicking on numbers of Journeys in the rest of the Funnels Dashboard.

Channel ROI Overview

ROI Overview – Channel The Channel ROI Dashboard shows spend impact on attributable pipeline (Total Attribution) and won pipeline (Bookings) for defined channels set in the CM Attribution Budgets. The report will aggregate channel touches to the touch date and tie channel spend into the same period. Filtering can be...

Attribution Overview: Comparisons Tab

Analytics: Comparisons Tab in Attribution Overview Common Use Cases & Questions Answered with the Comparisons Tab If you're a Marketing Operations Manager looking to analyze how attribution creation has evolved over the last quarter, use the Attribution Comparisons by: Setting "Quarter" as the period and "This Period" as the Starting...

August 1, 2024

3rd Party Intent Signals with Bombora

CaliberMind is excited to partner with Bombora to enable you to have access to 3rd party buying signals for terms that are relevant to your business.

July 30, 2024