The "first-touch" attribution model gives 100% of weight to the first marketing activity or touch point that leads to conversion. It's a single-attribution model where credit is given to the first channel a user has interacted with before converting.

What is the “A” shaped Model? The A-Shaped model is an attribution model that assigns weights to eligible touches based on each touch’s proximity to the date an opportunity was created. The closer the proximity to the create date, the greater the weight. When the values of touches are graphed,...

The “W” shape model is an attribution model that gives different weights to activities that include the following criteria: An activity that is flagged as the primary campaign, the activity is associated with a primary contact, or the activity happened prior to the opportunity.

A standard model used for baselining attribution for opportunities flagged with a primary campaign. This model works with standard fields in CRMs like Salesforce.com. Every implementation of CaliberMind comes with the Middle standard model used to track explicit attribution. This model is good for a very conservative estimate, since a rep usually has...

Introducing the CaliberMind Chain-Based Attribution Model: Using data science to analyzing probabilities of linked events in the customer journey, we're now able to predict sales opportunity conversion with a much higher level of accuracy than previous marketing attribution models -- ultimately leading to more revenue and better decisions for your...