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Funnel Terms and Concepts

This document covers Funnel Stage Setup in CaliberMind. The following definitions are meant to capture 80% of net new business Starter use cases in the B2B space and can accommodate most businesses with very minor modifications. If you want additional stages or your business does things a little differently, please...

December 6, 2023

Removal effect with a Markov chain model

This article assumes you are familiar with the Markov chain model as it relates to attribution. If you'd like a brief overview, check out our knowledge base article on the topic. In order to determin…

Engagement Scoring Models Overview

Are you interested in fine-tuning your engagement scores? Our configuration screens allow you to change how many points you allocate to each event type and add multipliers for high-value contacts.

December 5, 2023

How to Change Event Touch Scores

Things change in marketing. Sometimes a tactic that used to bring in scores of leads fizzles out and at other times, the inspiration to try something new hits. Our lead score configuration tool will help you make adjustments as you need them.

How to Add or Change Engagement Score Multipliers

How to Add or Change Engagement Score Multipliers Any newly created model will take up to 24 hours to update for use. This is a multi-step tutorial What Is a Multiplier? Behind our scoring models, we allow you to control how many points each event type can get. We also...

Add or Change Engagement Score Filters

How to Add or Change Engagement Score Filters Any newly created model will take up to 24 hours to update for use. This is a multi-step tutorial Why Add an Engagement Score Model Filter? Engagement model filters help you constrain the breadth of activity types you want to include in...

How Do I Know If a Campaign Is Good or Bad?

Campaigns do a broad array of things, so we’ll look at multiple metrics and CaliberMind products to determine whether a campaign is good or bad.

June 26, 2023