Create a Custom Program for Campaigns

Marketers use marketing campaigns to advertise services and products for a specific period of time. The start and end dates of a marketing campaign are fixed.

An ongoing series of marketing activities is referred to as a marketing program.

Customers regularly have a need to create Custom Programs to better organize a group of Campaigns. In order to allow for this we’ve created Custom Programs. These Programs can be assigned to Custom Campaigns via the Program Logic page.

Create a Custom Program Instructions

  1. Navigate to the Custom Programs Area by selecting Settings > Campaigns > Custom Programs
  2. Click on the green ‘plus’ symbol in the top right corner
  3. Input the required fields:
    • Program Name
    • Start Date
    • End Date
    • Program Type
    • Program Status