Tara Wildt, Author at CaliberMind Knowledge Base and Docs | Page 2 of 5

Tips for Using the Ask Cal Widget Builder

The Ask Cal widget builder is an AI-powered tool that helps you create custom CaliberMind widgets by simply asking business questions in plain language. The builder uses AI to automatically generate the SQL queries needed to visualize your data. These queries will function alongside CaliberMind’s powerful filtering capabilities to speed...

October 22, 2025

Using AnalyticsJS Identify on embedded Pardot forms

This article assumes you have already installed AnalyticsJS on your website. If you’ve not yet installed AnalyticsJS, read our knowledgebase article on the topic. Pardot forms are generally deployed to a webpage using <iframe> html code. Due cross site scripting, iframes are restricted as to the way in which they...

October 13, 2025

Building Blocks – Foundational Objects

As you navigate CaliberMind, understanding our “Building Blocks” is key to unlocking powerful insights into your marketing and sales performance. These foundational objects—Opportunities, Companies, People (Contacts and Leads), and Campaigns—are essential for accurate reporting, effective modeling, and actionable intelligence. Let’s dive into each one: Opportunities Opportunities are a core element...

Event Classification Reference Guide

This article outlines the standardized event classification system used across all data sources. Events are categorized by Event System (data source), Event Class (high-level categorization), and Event Type (specific activity type). Event Systems Overview Event System Description Primary Data Source AnalyticsJS Website tracking and visitor behavior Customer website interactions Salesforce...

October 2, 2025

Event Classifications: Facebook

Facebook’s advertising platform captures lead generation form submissions from Facebook ad campaigns. Event Classes Event Types

September 30, 2025

Event Classifications: LinkedIn

LinkedIn’s advertising platform tracks lead generation form submissions and aggregated advertising engagement metrics. Event Classes Event Types

Event Classifications: Pardot

Pardot is Salesforce’s B2B marketing automation platform that tracks prospect activities including website visits, email engagement, webinar participation, and event attendance. It filters out low-value system activities. Event Classes Event Types (from type_name field, filtered) Technical Details Source Field Mappings: Event Class Logic:

Event Classifications: Marketo

Marketo is Adobe’s marketing automation platform that tracks lead activities including email interactions, web visits, form completions, and behavioral scoring. It only captures specific high-value activities. Event Classes Event Types (from activity_type field, filtered list) Technical Details Source Field Mappings: Event Class Logic:

Event Classifications: HubSpot

HubSpot’s marketing automation and CRM platform that tracks email campaign performance, form submissions, and contact management activities. Event Classes Event Types (from type field, capitalized) Technical Details: Source Field Mappings: Event Class Logic:

September 29, 2025

Event Classifications: Eloqua

Eloqua is Oracle’s marketing automation platform that tracks email opens, clicks, form submissions, and website visits. It creates events for all prospect engagement with marketing campaigns. Event Classes Event Types (from asset_type field): Technical Details Source Field Mappings: Event Class Logic:

Event Classifications: Salesforce

Salesforce is a CRM system that tracks all sales and marketing activities. It creates events when leads are created, opportunities change stages, tasks are completed, or people join marketing campaigns. Event Classes Event Types Technical Details Campaign Member Event Type: Task Event Class Logic:

Event Classifications: AnalyticsJS

AnalyticsJS is a website tracking system that monitors visitor behavior on your website. It creates events when people visit pages, fill out forms, or are identified as returning visitors. Event Classes Event Types Technical Details Event Type Logic: