Eloqua is Oracle’s marketing automation platform that tracks email opens, clicks, form submissions, and website visits. It creates events for all prospect engagement with marketing campaigns.

Event Classes

  • Inbound Activity: Prospect engagement with marketing content
  • Outbound Marketing: Sent marketing communications
  • Disengagement: Unsubscribes and bounces
  • Outbound Sales: Sales-related activities
  • Operational: System processing activities

Event Types

(from asset_type field):

  • Form Submit: Form completion activities
  • Email Click: Email link clicks
  • Email Open: Email opens
  • Page Visit: Website activity tracking
  • Unsubscribe Email: Unsubscribe actions
  • Email Bounced: Email delivery failures
  • [Any Asset Type Value]: Dynamic based on campaign asset configuration

Technical Details

Source Field Mappings:

  • event_type: asset_type field from contact_activity table
  • Activity Filtering: No specific filtering – all activities included

Event Class Logic:

IF asset_type IN ["Unsubscribe Email", "Email Bounced"]:

    event_class = "Disengagement"

ELSE IF email_clicked_thru_link is not null OR asset_type = "Form":

    event_class = "Inbound Activity"

ELSE IF asset_type contains "sales":

    event_class = "Outbound Sales"

ELSE:

    event_class = "Operational"