AnalyticsJS is a website tracking system that monitors visitor behavior on your website. It creates events when people visit pages, fill out forms, or are identified as returning visitors.
Event Classes
- Inbound Activity: Website visitor interactions
- Operational: System/bot traffic
Event Types
- Page Visit: Standard website page views
- Identify: User identification events when visitors provide contact information
- Bot Traffic: Automated/crawler traffic (classified as Operational)
Technical Details
Event Type Logic:
IF user_agent contains "bot" OR user_agent contains "crawl":
event_type = "Bot Traffic"
event_class = "Operational"
ELSE IF company identified via third-party IP data AND visitor company was null:
event_type = "Page Visit - Enriched"
ELSE:
event_type = "Page Visit" OR "Identify"