Event Classifications: HubSpot

HubSpot’s marketing automation and CRM platform that tracks email campaign performance, form submissions, and contact management activities.

Event Classes

• Inbound Activity: Prospect engagement activities
• Outbound Marketing: Sent communications
• Disengagement: Unsubscribes, bounces, spam reports
• Operational: System processing, subscription changes

Event Types

(from type field, capitalized)

• Form Submit: Landing page and website form completions
• Sent: Email sends
• Delivered: Email delivery confirmations
• Open: Email opens
• Click: Email clicks
• Bounce: Email bounces
• Spamreport: Spam complaints
• Processed: Email processing
• Deferred: Email deferrals
• Dropped: Dropped emails
• Statuschange: Subscription changes
• Forward: Email forwards
• Suppressed: Suppressed emails
• Identify: Contact identification events

Technical Details:

Source Field Mappings:

• event_type: type field from email_event table (capitalized)
• Activity Filtering: Filters email events to exclude:
  • filtered_event = true (HubSpot’s spam filter)
  • Records with obsoleted_by_created or obsoleted_by_id values
  • Records without valid created timestamp

Event Class Logic:

IF type IN ["Spamreport", "Bounce"]:

    event_class = "Disengagement"

ELSE IF type IN ["Sent", "Delivered"]:

    event_class = "Outbound Marketing"

ELSE IF type IN ["Processed", "Deferred", "Dropped", "Statuschange", "Forward", "Suppressed", "Open"]:

    event_class = "Operational"

ELSE IF type = "Click":

    event_class = "Inbound Activity"