What Is a Channel?
This is an excellent question because there are different answers in the market depending on the product you’re using. “Channel” is used interchangeably across marketing automation platforms and CRMs as a campaign type, program, or channel.
In CaliberMind, a “Channel” identifies what source drove a user to interact with your brand. It is calculated using a combination of UTM parameters, referrer information, campaign information, and more.
Whether you’re using CaliberMind’s web tracker or your marketing automation platform’s means of capturing UTM parameters upon a form fill, registration, or some other digital interaction, CaliberMind uses the captured data to associate UTM snippets to the event in CM Event. This makes it possible to filter down to a Campaign Type like Drift, Chat, Form Fill, or Webinar and view what the person clicked on to arrive at that action in attribution reports.
To review CaliberMind’s standard channel configuration logic, visit this article.
