Andy Hopkins, Author at CaliberMind Knowledge Base and Docs

Online vs. Offline Channel Mapping

Priority Channel Mapping: Smarter Credit for Offline & Online Journeys We’re excited to introduce an update to Channel Assignment that gives B2B marketers and data analysts finer control over how multi-touch attribution credits offline versus online engagement. What’s New When prospects interact with both offline touchpoints (like attending an in-person...

August 6, 2026

Agent Cal Trained on Custom Columns

Teach Agent Cal Your Language: Custom Salesforce Field Support Now Live! Agent Cal just got a whole lot smarter. You can now train Agent Cal to understand and analyze your business’s unique Salesforce Custom Columns, giving you deeper, tailored insights across your revenue data. What’s New & Why It Matters...

July 23, 2026

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Hubspot Activations

Turn CaliberMind Lists into High-Intent Hubspot Audiences Effortlessly sync account and prospect lists directly to Hubspot to streamline ABM targeting and eliminate manual audience uploads. Marketing and Revenue Operations teams can now build automated, dynamic workflows between CaliberMind and Hubspot. Whether you’re running targeted Account-Based Marketing (ABM) campaigns or retargeting...

July 21, 2026

Google Ads Activations

Turn CaliberMind Lists into High-Intent Google Ads Audiences Effortlessly sync account and prospect lists directly to Google Ads to streamline ABM targeting and eliminate manual audience uploads. Marketing and Revenue Operations teams can now build automated, dynamic workflows between CaliberMind and Google Ads. Whether you’re running targeted Account-Based Marketing (ABM)...

LinkedIn Ads Activations

Turn CaliberMind Lists into High-Intent LinkedIn Audiences Effortlessly sync account and prospect lists directly to LinkedIn Ads to streamline ABM targeting and eliminate manual audience uploads. Marketing and Revenue Operations teams can now build automated, dynamic workflows between CaliberMind and LinkedIn Ads. Whether you’re running targeted Account-Based Marketing (ABM) campaigns...

Activations

Seamlessly Sync Insights to Action with Activations We’ve made it easier than ever to turn your ultimate RevOps dataset into immediate, high-impact marketing campaigns. Following the rollout of our native AI assistant, Agent Cal—which helps you effortlessly build hyper-targeted segments like “Engaged ABM accounts who interacted with LinkedIn content”—we are...

July 17, 2026

Agent Cal: Ask Cal for Lists

Meet “Ask Cal for Lists”: Build Custom Data Views with AI We are excited to announce a major enhancement to Agent Cal, your AI-powered data assistant. With the new Ask Cal for Lists functionality, you can bypass manual query building and use natural language chat to create, edit, and refine...

July 7, 2026

LinkedIn Performance Package

LinkedIn Performance Attribution Model Why It Matters LinkedIn Performance Dashboard Why it matters: Organic engagement is rare and unprompted. Accounts that do it repeatedly are telling you something. CaliberMind LinkedIn Performance dashboard surfaces accounts that haven’t raised their hand through a form or a meeting, but are quietly signaling interest...

June 26, 2026

CaliberMind MCP Server

Your GTM intelligence, unlocked in Claude MCP Server URL https://gateway.calibermind.com/v1/mcp Authorization URL https://gateway.calibermind.com/oauth/authorize Token URL https://gateway.calibermind.com/oauth/mcp/token Scopes mcp:full Enable PKCE Support Checked CaliberMind unifies your marketing data — Buyer Journeys, Attribution, Pipeline, Campaign Performance — into one place. The MCP integration brings that data directly into Claude, so you can...

June 11, 2026

Custom Roles

Tailor Your Workspace with CaliberMind’s Custom Roles We know that as your marketing and analytics teams grow, standard out-of-the-box user roles don’t always fit your organizational structure. To give you total control over your environment, we are excited to introduce Custom Roles—a simple, click-and-configure way to provision the exact level...

May 26, 2026

Settings Updates May 2026

Streamlining Your Workspace with Smarter Admin Settings We are excited to introduce a refreshed layout for our Settings overview screen! We have reorganized key administrative functions into more logical, high-impact hubs to simplify your workflow. By grouping related administrative features together, B2B marketing ops and data analytics teams can manage...

CaliberMind | LinkedIn Organic Attribution & Company Intelligence

This feature is currently in beta. If you’d like to join the exclusive customer beta, please reach out to your customer success team. The Intelligence Gap is Closed LinkedIn users are notoriously passive. The vast majority will never like, comment on, or share a company’s organic post — which is...

May 6, 2026