Engagement Scoring

​Custom Attribution Configuration - Custom Weighting

Custom Attribution Configuration - Custom Weights. Custom Attribution - Purpose. Frequently, customers want to have the option of creating their own Custom Attribution Models. The Attribution Configu…

Cathy Funderburg
Updated 2 months ago by Cathy Funderburg

Which touches and events are we scoring?

Which Touches and Events are we Scoring? If you have any of the following questions, this dashboard is worth a view: Are all my events being scored? Am I scoring my events accurately? - Do I need to…

Cathy Funderburg
Updated 10 months ago by Cathy Funderburg

Customize Engagement Scoring Models - Start Here!

Engagement Scoring - Start Here! CaliberMind easily integrates with Marketing Automation Platforms, CRM, and other data sources through Connectors. This provides you with a plethora of data, all elig…

Cathy Funderburg
Updated 2 months ago by Cathy Funderburg

Default ABM Scoring Logic

Scoring can help in understanding and tracking engagement, but first we need to understand the default scoring logic applied in CaliberMind. Overview. Pulling person, company, and related event infor…

Cathy Funderburg
Updated 2 months ago by Cathy Funderburg

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