Insights - ROI - Start Here!

Insights - ROI - Start Here!

There are a LOT of insights packed into each dashboard, and it's easy to get overwhelmed when you're first starting out. To make sure you're getting the most out of your Insights, we recommend the following help documents in order:

What is ROI? Return on investment (ROI) is a key performance indicator (KPI) used in marketing to estimate for every dollar put into marketing, how many bookings will result. A campaign's revenue is calculated by dividing the amount spent by the amount of revenue earned.

What's the difference from ROAS? Return on ad spend (ROAS) is a key performance indicator (KPI) used in online and mobile marketing. A campaign's revenue is calculated by dividing the amount spent by the amount of revenue earned. This is a subset of the ROI report. If you scroll down

Why is ROAS important? By evaluating campaign performance, businesses can determine whether a campaign is effective. Businesses can maximize results by analyzing each campaign individually to determine what types of ads are performing well.

What does the ROI estimate consider? The ROI estimate looks at the total actual booking costs.

General Insights Concepts

  1. CaliberMind Insights - Browser Requirements
  2. CaliberMind Insights - User Permissions
  3. CaliberMind Insights - Navigating to Insights/Dashboards
  4. CaliberMind Insights - Using Dashboards
  5. CaliberMind Insights - Basic Concepts and Terminology

ROI Dashboard Specific

  1. Insights - ROI Terminology & Key Concepts
  2. Insights - ROI Use Cases


How did we do?


Powered by HelpDocs (opens in a new tab)

Powered by HelpDocs (opens in a new tab)